Google Expands U.S. Shopping Service to Challenge Amazon

Google Inc. (GOOG:US) expanded its online shopping and delivery services to more U.S. cities as it challenges Amazon.com Inc. (AMZN:US) to win customers.
Chicago, Boston and Washington D.C. have been added to the Google Express service with more than 7 million people able to access its same-day delivery option, according to a company blog post. Almost 12 million people in Northern California can use its next-day service, it said.
Google is expanding in e-commerce and allying with retailers to compete with Amazon as it seeks to boost growth and lower its dependence on Web search, which now accounts for most of revenue (GOOGL:US). The Mountain View, California-based company is adding more stores and in August extended a mobile-advertising feature that shows what products are available nearby when users search for items.

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